Technology Valuation – A Milestone on the Path from Art to Science
Issue 2, 1996

If you believe that your chief source of sustainable business success is the company's skill, knowledge, and information, you are likely in the forefront of the new economy – an economy fueled by intellectual assets, rather than hard assets. And if you are an executive of a technology–based business, you're probably fully aware that the source of your competitive advantage is your technology–based intellectual asset base. Collectively, these assets – including patents, trademarks, trade secrets, know–how, engineering drawings, and computer software – can be worth several times the book value of your tangible assets. Very likely, you realize that much of your technology–based asset pool is still untapped as a source of value–creation.