Technology Assessment – Are You Doing It Right?
Issue 4, 1994

If you're involved in a technology–based business, chances are good that right now you are making investment decisions that will affect your business performance into the next century. You may be launching (or killing) a new R&D project, evaluating competing technologies for a new product idea, or acquiring a company that could catapult you to technical and market leadership. You may even be making decisions about the impact of technologies that haven't been developed on markets that don't yet exist.