According to "M-Payments in M-BRIC", mobile financial services are currently experiencing a global surge. While every second person owns a mobile device in M-BRIC countries, 70 per cent of their population is currently excluded from the banking sector. As such, there is great potential for new entrants to actively shape the local m-payment market. However, different standards apply to each country within M-BRIC. Arthur D. Little outlines how players in each country must consider specific local requirements to succeed:
- Mexico – the best option for fast market entry, as regulations are already in place to facilitate entry of non-banks, enhancing the chances of MNOs and third party providers.
- Brazil – banks will take the lead and should identify the most valuable potential key accounts for bulk payments and money collection services.
- Russia – the country is well positioned to develop mobile bill and utility payments, and MNOs have the potential to strengthen their market position by focussing on B2C transactions in cooperation with banks and non-bank payment operators.
- India – m-payments will be bank-led, with banks offering this service to regions where ATMs and/or branches are not in reasonable distance. Over the next two years, players should focus their attention on top-ups and bill payments services.
- China – existing technology can be used to reach China’s rural areas both quickly and cheaply to provide a SMS-based m-payments system.
Notes for EditorsFounded in 1886, Arthur D. Little was the world’s first professional management consulting firm. Arthur D. Little is a global leader in management consultancy, linking strategy, innovation and technology with deep industry knowledge. These last years, Arthur D. Little developed partnerships with more than 70% of Fortune 100 companies. Its teams conceive and implement sustainable, innovative and operational solutions. Arthur D Little is present in over 20 countries with more than 1000 consultants. With its partners Altran Technologies, the firm has access to a network of over 17.000 professionals.
Further InformationSue Glanville/ Jo Gwaspari
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