Using the mass – new possibilities for growth through crowd innovation
Germany
Source: Wissensmanagement (knowledge management)
From: Germany

In recent years, the term “crowd innovation” has been used many times in the press, articles and companies. It describes the process of sourcing ideas and solutions from a large crowd of people. Arthur D. Little has defined an implementation approach for crowd innovation initiatives.  In this approach, the organization should first decide if crowd innovation is the best option for creating ideas and solutions to a given problem. Once this has been decided, there is a defining phase, preparation phase and execution phase. The ideas are then analyzed. During the implementation phase, the innovation is launched into the market or the new solution is incorporated into the organization. Advantages of this approach are low costs, the multiplier effect and a growing innovative culture in the organization.