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Strategy

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Improving satisfaction throughout the customer life-cycle

It is becoming ever more crucial for companies not only to keep customers happy but to keep the right customers happy. But how can they measure the value of customers through the whole customer life-cycle? In this article the authors explain the methodology developed by Arthur D. Little that helps...
Strategy

Pricing in a downturn

The value of a structured pricing approach

In today’s economic environment, most companies are focused on projects that provide immediate payback. Proactive executives are currently engaging in typical downturn-management activities such as cost-cutting and working capital management.
Strategy

Making new product launch decisions

Making new product launch decisions in an uncertain environment

Making new product launch decisions, such as where and in which sequence, is becoming ever trickier, as the environment into which the product will be launched changes constantly. In this article, using a new medicine as a case example, the authors examine the problem and offer a pragmatic and...
Strategy

Winning the Merger Decathlon

A Guide to Mastering the Ten Challenges of the M&A Process

Just as winning the Olympic decathlon requires a combination of strength, endurance and technical skill, so mergers require organisations and individuals to excel in a broad range of disciplines. By mastering the challenges of the "merger decathlon", organisations can improve their chance...
Strategy

Marketing & Sales Excellence

Over the last years, more than 130 mainly internationally operating companies have already participated in the regularly updated study. Comparison of the cross-industry insights allows for new starting points to achieve Marketing & Sales Excellence according to best in class performance of...
Strategy

The Future of Urban Mobility

Towards networked, multimodal cities of 2050

Executive summaryManagement consultancyArthur D. Little’s (ADL) new global study of urban mobility assesses the mobility maturity and performance of 66 cities worldwide and finds most not just falling well short of best practice but in a state of crisis. Indeed it is not putting it too stron­gly to...
Strategy, Organization & transformation

Fitting China into Your Global Footprint

Fitting China into your global footprint

China is no longer just a low-cost country suited to cheap mass production. It has now also developed the capabilities to serve as an R&D base. Companies must therefore design a new strategy fitting China into their global manufacturing and R&D footprint. This article outlines the key...
Strategy

The Fit between Business Strategy and R&D Organisation

The fit between business strategy and R&D organisation

Corporations constantly struggle to get the right fit in their R&D organisation. It should neither be too global nor too focused, and it must fit into the company’s overall strategy. This article shares the insights from a study undertaken by Arthur D. Little of the link between business...
Strategy

"Knowledge is the only Resource that Increases through

Snapshots from a selection of Prism articles

As Arthur D. Little celebrates its 120th anniversary we reprint snapshots from a selection of Prism articles from the 1990s to see how the concepts and thoughts presented back then fare in today’s light.
Strategy

The BRIC Battle

Winning the Global Race for the Emerging Middle Segment

With global economists predicting the emerging BRIC markets will remain the key source for growth in the crisis, a new study explains that mature market multinationals must re-evaluate their outmoded globalisation philosophies or risk losing out to a new generation of ambitious, fast growing...
Strategy